Customer Propensity to buy
In this we are predicting if customer will but our product or not
We are using Naive Bayes algorithm, popular Machine Learning algorithm that will predict the propensity of
customer buying our product based on there inclination towards the product predicted through their curiosity
in knowing more of the product and is measured by our software. This will help our company to target those
customers who are more likely to buy our product and will make more revenue in an efficient and effective
manner. We have use Naive Bayes algorithm, as Bayes concept help us to predict the likelihood or probability
of reaching our target, if specific conditions are met. That's why Bayesian concept is prevailing in text mining
but it gave excellent predictions in classification problem like our customer analysis problem.