Customer Propensity to buy

We are using Naive Bayes algorithm, popular Machine Learning algorithm that will predict the propensity of customer buying our product based on there inclination towards the product predicted through their curiosity in knowing more of the product and is measured by our software. This will help our company to target those customers who are more likely to buy our product and will make more revenue in an efficient and effective manner. We have use Naive Bayes algorithm, as Bayes concept help us to predict the likelihood or probability of reaching our target, if specific conditions are met. That's why Bayesian concept is prevailing in text mining but it gave excellent predictions in classification problem like our customer analysis problem.