Frequently bought together - market basket analyses using ARULES

December 23, 2015

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Example of using Arules R libary for associations mining.  This library can be used for e.g. Market Basket Analyses , Recommendations
It can be used for finding Frequently bought together item-sets.This example used "single" transactions format where each data row contains TransactionID and ItemID. One transaction is on multiple records as when going through check out in a supermarket. R device port shows Item frequency plot. Data used are from publicly available data from R library ( data("Groceries")).Support and confidence parameter can be entered in a Enter data manually module.