The experiment shows a sample model to predict customer lifetime value using the aggregated data from Dynamics 365 Customer Insights.
The experiment is based on the data from hotel scenario. There are three different sets of entities used for building the model. These entities are aggregated in Dynamics 365 Customer Insights app. The model demonstrates how built in features in Azure machine learning can be used to process data from Dynamics 365 Customer Insights to generate intelligent metrics on the data to improve business processes. In this experiment, we specifically focus on predicting customer lifetime value.