Multi-class logistic regression on Google analytics data

November 28, 2018
Multi-class logistic regression model on google analytics data of a website's visitor.
In this Multi-class logistic regression model, we explore data of google analytics's website traffic for a website. Data contains; 1. Number of sessions. 2. Average session duration 3. Bounce rate 4.Revenue 5. Transactions 6. Goal conversion rate Data has been updated to remove any sensitive information and this analysis is only for demonstration purpose.