Propensity to Buy Analysis
Propensity to Buy Predictive Analysis Model is a supervised learning model which predicts if a consumer if a potential high spender.
Supervised model takes in historical data with each consumer marked as a high spender or not based on
Some of the features used in the experiment for Propensity to Buy Analysis are
Approximate Age
Home Owner
Presence of Children
Use of Credit Card
Boating or Sailing
Book Reading
Contests Sweepstakes
Electronics
Gardening
Sports
Traveler
Golf
RV Vacations
Home Market Value
Living Area in SQFT
Property Lot Size in SQFT
Year Home Built
Two models are Two-Class Logistic Regression and Two-Class Boosted Decision tree are trained, scored and evaluated
