Propensity to Buy Analysis

August 22, 2017
Propensity to Buy Predictive Analysis Model is a supervised learning model which predicts if a consumer if a potential high spender.
Supervised model takes in historical data with each consumer marked as a high spender or not based on Some of the features used in the experiment for Propensity to Buy Analysis are Approximate Age Home Owner Presence of Children Use of Credit Card Boating or Sailing Book Reading Contests Sweepstakes Electronics Gardening Sports Traveler Golf RV Vacations Home Market Value Living Area in SQFT Property Lot Size in SQFT Year Home Built Two models are Two-Class Logistic Regression and Two-Class Boosted Decision tree are trained, scored and evaluated