it's Churn Prediction and Intervention for the employed consumers stop using a good or services.
Churn is a term employed when consumers stop using a good or service. It is seen across a number of industries, and in many cases, companies devote additional resources to stop a customer from leaving. With online computer games, for example, substantial data is available to analyze individual and collective player behavior to help predict when a particular gamer may leave. Game creators may even take their capabilities a step further and intervene in-game to incentivize players to continue gaming. Additional bonuses, power-ups, and numerous other tactics are common methods employed to keep such players involved.